DJI recently gave a rather surprising news. Drone manufacturer from China has been buying shares Hasselblad - although only a small part of it, but DJI now occupy the chair of the board of directors of Hasselblad. As information, Hasselblad is itself a Swedish company known for medium-format camera makes.
Why Hasselblad? Because the company actually has a lot of experience in the field of aerial photography, where the artificial Hasselblad cameras have been used as confidence in a number of NASA missions, including the Apollo program that landed as a human for the first time on the Moon.
Well, as we know, aerial photography itself is an area where drones made by DJI much larger role. DJI himself later also did not hesitate to introduce a homemade camera. Therefore, do not be surprised if DJI keen to share their technical expertise together to promote the industry Hasselblad aerial photography.
This share acquisition is also not mean the Hasselblad brand will fade away and merged with the DJI, since the amount belonging to minorities. Both will still operate independently, and Hasselblad still will continue to produce cameras and other equipment at the headquarters in Sweden.
According to CEO DJI, Frank Wang, Hasselblad and DJI had the same passion for providing the best imaging technology for the creative person, making the two companies moved to combine their respective expertise in innovating. Therefore, it is possible that the future will be releasing drone DJI professional grade camera-equipped Hasselblad design.
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